In celebration of originality and maintaining freshness, 7up launched a limited-edition capsule collection targeted at millennials. This collection infused vintage concepts true the core of the brand but added a contemporary fizz by creating patterns and graphics for fashion and product applications. I was responsible for developing concept stories, pattern design, applied graphics, and curating silhouettes to create cohesive collections.
Client: Chase Design Group / Design: Larimie Garcia, Stephanie Kuga, Evan Joo
Renders Courtesy of Pepsico
Renders Courtesy of Pepsico
