Working on 7up included dreaming up overall campaign concepts and the details of the design direction. The campaign included the design of limited-edition cans for summer, typographic expression, and execution of final illustrations. These design guidelines would establish the style to roll-out the campaign to multiple countries.
Client: Chase Design Group / Design: Larimie Garcia, Stephanie Kuga, Evan Joo
Renders courtesy of PepsiCo
Renders courtesy of PepsiCo
